At the recent YRNF Convention in Annapolis, GYR once again brought home some hardware for the work we are doing as an organization. This year, GYR was recognized as having the best YR social media presence in the nation. In the past year, GYR has seen:
– Facebook reach was 243,932 with 19,986 engagements;
– Twitter reach was 59,511 and 1,416 engagements;
– Instagram reach was 5,206 and 605 engagements.
– Although Snapchat statistics are harder to collect, GYR utilized paid Geofilters for selected events. Our estimated impressions were approximately 5,700,
129 uses, and a usage rate of about 23%.
The content we created was engaging and unique. This also included regular contributions from our chapters’ social media profiles, too, highlighting their efforts. In the past two years, GYR has demonstrated excellence digitally (2016 Best Website, 2017 Best Social Media) and operationally (2016 Best State Federation). Thank you to everyone who is a part of these efforts and the tremendous success we’ve had!